If you are looking for new trends

Our friends at Enq sports news just opened up a new page with some research. At rend is any form of group behavior that develops inside a culture, a generation or social group and which impulse is followed enthusiastically by a group of people for a finite time period.

Alike to behavior or customs but less lasting, fads frequently result from an activity or behavior being perceived as emotionally liked or thrilling inside a peer group or being deemed “cool” as frequently promoted by social networks1 A fad is said to “catch on” when the number of people adopting it begins to increase to the point of being noteworthy. Fads frequently fade quickly when the view of novelty is gone.